The majority of Canadians plan to ignore the government’s update to alcohol consumption guidelines, according to a new report.
In the Ipsos report released on Sunday, 73% of respondents said Canada’s update – recommending that alcohol consumption remain below two drinks per week – is unlikely to affect their decision making.
“Canadians don’t appear set on radically changing their behaviours,” the report said.
A large portion of Canadians felt skeptical about the guideline, or distrusted the government behind it.
In the report, 57% of Canadians said the guideline of two drinks per week is so low that it lacks credibility. Slightly fewer (52%) said the recommendations are a fear mongering tactic.
The Ipsos survey of a population-representative sample of 1350 adult Canadians was conducted between February 15th and 17th, 2023.
Government of Canada officials released the update in January.
