Some British Columbia residents are up in arms after a local business put up a joke sign referencing Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney.
The Sooke business has a sign outside of its premises that reads: “Get them woke Bud Lights out for target practice.”
Earlier this month, US country music star Kid Rock filmed a video of himself using the Bud Light cans as target practice, causing a row within the country music scene.
Some locals have called the business’ messaging a form of hate speech and “dangerous” for LGBTQ individuals.
“That’s making our community unsafe for people and that’s just not acceptable,” claimed local Tyler Roach.
Barry Marine owner has insisted the sign is just a joke and people need to not take it so seriously.
Bud Light’s parent company Anheuser Busch has faced calls for a boycott by those opposed to the company’s woke LGBTQ messaging.
A recent report by The Daily Wire claimed that some executives within the company were not made aware of Bud Light’s partnership with Mulvaney.
“No one at a senior level was aware this was happening,” one source within the company told the outlet.
“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
