Canadian Seal Products is launching a new ad campaign called “Good for you. Good for the environment” to get more people to consume seal products like seal oil, meat and clothing. 

The ad campaign will include a series of videos, digital ads and social media posts to boost people’s awareness of the company and to teach them about the benefits of seal meat, oil and fur for personal health and the environment.

“What we’re doing is helping Canadians understand the many benefits of seal products,” said Doug Chiasson, executive director at the Fur Institute of Canada, home of the Seals and Sealing Network. 

“With strict regulations that ensure humane and sustainable practices, we’re managing an overabundant seal population and supporting Indigenous and non-Indigenous rural and coastal communities throughout Canada. We invite Canadians to turn to seal products for sustainable, high-quality, and eco-friendly Omega-3 oil, meat, garments, and accessories, for the well-being of humans, our pets, and the planet.”

Seal oil is a source of EPA, DHA and DPA, which is beneficial for cardiovascular health as well mental and cognitive health. Seal meat is among the most nutritious and protein rich meats and considered to be a ‘superfood’ for its high iron and vitamin content. Seal fur and leather have been worn for centuries by people to protect themselves against the harsh temperatures of the Canadian winter.

“The people around my community, the Netsilingmiut, are known as people of the seal,” said Gerri Sharpe, who is featured in the new ad campaign. 

“Seal for me means art, culture, tradition, a way of living, a love. Seal gives us life. The sustainability of seal and how the circle of life works for me not only is it contributing to the richness of our lives but also it takes away from the build-up of landfills. I would love to see sealskin products everywhere.”

The consumption of seal products has been endorsed by Fisheries and Oceans Canada as the seal population is currently overabundant. 

The Government of Canada estimates over 10 million seals are living off the coast and the high population is becoming a threat to other marine species. Over the last several years, the Canadian seal industry has only harvested about 10% of its total quota.