Activists are crying foul after Blue Jays’ relief pitcher Anthony Bass shared a video about the Christian faith and the ongoing Target and Bud Light boycotts.
At the centre of the controversy is an Instagram story shared by Bass on Monday, which calls on fellow Christians to join the boycott against the two companies.
“Here’s the reason biblically why I believe Christians have gotta be boycotting Target, Bud Light, and any other corporation that’s pushing the things they’re pushing,” said the video by Christian influencer Ryan Miller.
“The Bible tells us what to do as Christians… To take part in that is to take part in that god of Mammon that they’re serving and take part of that darkness.”
As a result of media reports, Bass was forced to remove the Instagram post.
The boycotts which were sparked by a reaction to gender-ideology advertising by the two companies in conservative spheres have led to billions in market losses for both Target and Bud Light owner Anheuser Busch.
Target was the latest company to receive a backlash for peddling Pride-themed items after it advertised LGBTQ themed clothing to children as young as toddlers.
As a result of the campaign to boycott Target, the company was forced to remove the items from its merchandise.
Estimates show that the company lost $10 billion in market valuation over the last ten days.
In a statement given to the outlet blogTO, the Blue Jays said that the team was committed to Pride Month celebrations and will be holding a special event on June 9 and 10.
