Canada’s public broadcaster wants Canadians to know “why pronouns matter.” 

On Sunday, the official CBC British Columbia Twitter account released a video asking five people to discuss why their gender identity pronouns are important. 

“I honestly love it when people ask me what pronouns I go by, I feel comfortable, I feel like I’m in a space where, yes, people that look female might not always be female,” Satsi Naziel told the CBC.

Gendered pronouns like “they/them” refer to self-identified non-binary or other LGBTQ+ gender identities. 

The Twitter post was published alongside a reference to a CBC BC podcast released earlier this year titled They & Us. According to an episode list of the show, the program deals with topics such as “Pronouns in a pandemic,” “Riots for your rights” and “Family ties.” 

The broadcaster’s ombudsman recently admitted a CBC Kids news segment covered the trans-rights controversy surrounding popular children’s book author J.K. Rowling unfairly.

“The segment was not balanced, and it contributed to an impression among complainants that CBC was promoting a particular point of view. This was a violation of policy, and I am glad to see that [the producer] acknowledged this,” wrote CBC Ombudsman Jack Nagler. 

The CBC admitted to True North that the show did not in fact meet journalistic standards after a complaint was filed about the episode. 

“In the end, this segment did not achieve the balance we intended, and did not live up to the standards to which we as a public broadcaster hold ourselves,” says an email from CBC Kids senior producer Lisa Fender.

The segment was first aired on June 12 on the CBC Kids News program Recap. 

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