Activists say the Vancouver Canucks must change their logo because it is allegedly “appropriated” from Indigenous people.

History professor at the University of Manitoba Sean Carleton took to Twitter this week to claim that the Canucks logo is exploiting Indigenous British Columbians by using a logo similar to their art style.

“In light of sports teams in Cleveland, Washington, and Edmonton getting rid of racist and appropriated Indigenous team names/logos, it’s time to have a discussion about the Vancouver Canucks Indigenous appropriated Orca logo,” Carleton tweeted.

“How can you continue to develop meaningful relations with Coast Salish nations when you continue to profit from branding that is appropriating their art style.”

Earlier this month, Canucks goaltender Braden Holtby was also the target of progressive activists after his mask for the upcoming season was revealed. The mask was designed by a Swedish artist and featured Indigenous imagery. Holtby has since apologized and said he will not be using the mask design.

The Canucks have defended the logo in the past, with owner Francesco Aquilini saying fans feel connected to the logo as it represents the style of the region. More recently, Aquilini said the logo could be altered.

While the university professor says the Canucks logo is appropriate, one First Nation’s leader in Greater Vancouver believes there is no appropriation or ill-intent in the Canucks logo.

Grand Chief of the Stó:lō Tribal Council Greg Kelly told CTV News that the Canucks are clearly not being offensive.

“Is racism an issue? Absolutely. Is it something we should work together to eradicate? Absolutely. But am I troubled by the Canucks logo? No way, nope, no way,” he said.

After being targeted by activists, multiple sports teams in Canada and the United States have agreed to change their name to erase references to Indigenous people. 

In July, the Edmonton Eskimos agreed to change its name despite opposition from the Inuit community. One poll found that 78% of the western Arctic Inuit oppose the team changing the Eskimos name.

+ posts

We’re asking readers, like you, to make a contribution in support of True North’s fact-based, independent journalism.

Unlike the mainstream media, True North isn’t getting a government bailout. Instead, we depend on the generosity of Canadians like you.

How can a media outlet be trusted to remain neutral and fair if they’re beneficiaries of a government handout? We don’t think they can.

This is why independent media in Canada is more important than ever. If you’re able, please make a tax-deductible donation to True North today. Thank you so much.