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CBC ad revenue fell by 19% in six months
Ad revenues were down for the state broadcaster even before the beginning of the pandemic.
CBC to double promotion rate, impose hiring quota for visible minorities
Canada’s state broadcaster has announced a number of steps to deal with what it says is “systemic racism” within its ranks.
Only 0.8% of Canadians tuned into CBC news in 2019 while ad revenue plummeted
The total audience tuning into local evening CBC TV newscasts was only 319,000 Canadians across the country, or approximately 0.8% of Canada’s population.
